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Vaneck, a global asset management firm with $85.5 billion in assets, is releasing 1,000 non-fungible tokens (NFTs) this week. “We’ve designed the Vaneck Community NFT to function like a digital membership card,” said Vaneck.

NFTs by Asset Management Firm

Vaneck, a global asset management firm with approximately $85.5 billion in assets, announced Monday the launch of the Vaneck Community NFT (non-fungible token), which the company described as an innovative way for investors to join the Vaneck crypto community and “the first-ever NFT offered by a global asset manager.”

The announcement details:

This initiative involves the release of 1,000 Vaneck NFTs and is designed to showcase the real-world utility inherent in the NFT structure.

The 1,000 Ethereum-based NFTs will be divided into three categories: commons (which will total 750), rare (approximately 230), and legendary (approximately 20), Vaneck noted.

Vaneck Community NFTs are being designed in partnership with South Korea-based NFT agency NUMOMO. They will be released this week via airdrop to the first 1,000 people who sign up.

Matthew Bartlett, Vaneck Community NFT co-founder, commented:

We’ve designed the Vaneck Community NFT to function like a digital membership card, providing NFT holders with exclusive access to a wide range of events, digital asset research and the insights of an inclusive community of digital assets enthusiasts and investors.

Vaneck explained: “The primary purpose of the initiative is to bring together like-minded investors who are interested in the cryptocurrency and blockchain space. The secondary purpose of the initiative is to help educate Vaneck clients on the crypto space, while also providing real-world utility.”

The asset management firm noted that its NFTs will not be listed on an NFT marketplace, stating on its website:

Vaneck NFTs will be airdropped to those who sign up. Vaneck will not be making a profit from the distribution of NFTs nor collecting a creator fee.

What do you think about the asset management firm launching NFTs? Let us know in the comments section below.

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